Bayer AG - Annual Report 2006

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Awards 2006/2007

Communications

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Best communications activities (from left): Heiner Springer, Head of Bayer AG Communications, with Peter Driessen and jury spokesman Rolf G. Lehmann

Bayer AG’s communications work was honored at the 18th Corporate Media Awards 2006, presented by the Medien-report publishing house in Munich, with the highest accolade, the “Master of Communication 2006 – Member of the European Masterclass.” The company also received four prizes for achievements in the field of electronic communications. The Bayer homepage and the online version of the Sustainable Development Report were honored with the “Award of Master” in the “Best Internet Solutions” segment, while the Group website as a whole won a special prize in the same category. Bayer’s corporate image film “Commitment For A Better Life,” which depicts the Group’s commitment to society and the environment, was commended by the jury as an excellent communications solution.

Best Sustainable Development Report (from left): Dieter Ulrich of the German Chamber of Auditors, with Ursula Mathar and Michael Schade from Bayer

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Best Sustainable Development Report (from left): Dieter Ulrich of the German Chamber of Auditors, with Ursula Mathar and Michael Schade from Bayer

The German Environmental Reporting Award 2006 was presented to Bayer AG in 2006 for the country’s best Sustainable Development Report. The Bayer publication scored very highly with respect to almost all of the assessment criteria.

Bayer also garnered several of the German Comprix Awards: the winner in the corporate advertising category was the “Bayer: Science For A Better Life” campaign, while two gold medals went to Bayer HealthCare’s info

Levitra® team, with the “When? Now!” advertisements taking first place in the consumer print campaigns category. Bayer Vital Consumer Care was honored for its info

Bepanthen® TV commercial. And Bayer HealthCare’s online soap opera about relationship problems came top in the digital interactive media category. This first online soap in Germany also received the prestigious PR Report Award in the category “Innovative PR Strategy.”

In the field of stockholder communications, Bayer received the Platinum Award of the League of American Communications Professionals (LACP) for its 2005 Annual Report.