Chairman’s Letter
Awards 2006/2007
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Award 2006/2007
Products
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| Ingenious design: the Makrolon® roof element of the “zaZen” concept car received the Materialica Design Award. |
Aspirin® garnered two awards in 2006. In what was probably Europe’s largest consumer survey, Reader’s Digest determined the most trusted brands in 14 European countries. Bayer won the Pegasus Award for the “most trusted brand” in Germany by a wide margin for the sixth year in succession, receiving 44 percent of votes in the pain relievers category. Aspirin® also took the number one position in Austria, Switzerland and Spain. German pharmacists hailed Aspirin® as “Pain Reliever of the Year 2006” in a representative poll carried out by the German Pharmacists’ Association, with Bayer products
Canesten® and Priorin® also coming first in their respective categories. The
Ascensia® Breeze® blood glucose monitoring system received ease-of-use commendation and a product seal from the Arthritis Foundation in the United States, making it the first such device to be recognized as particularly suitable for people with arthritis who also have diabetes. The commendation followed thorough review and testing by an independent panel of individuals with arthritis. Success for Animal Health, too: an international expert jury selected
Profender® Spot-on, Bayer’s antiparasitic treatment for cats, as the best new small-animal product of 2006. Bayer Innovation GmbH also received a special accolade when the Swedish security technology magazine Detektor International, at a ceremony held in Copenhagen, presented it with the “Detektor International Award 2006” in the access products category for its new
PhenoStor® ID card. The holographic data storage technology used in the PhenoStor® substantially enhances card security. The winners of the Materialica Design Award included applications that benefit from products of Bayer MaterialScience. Prizes were received for the
Makrolon® roof of Rinspeed AG’s “zaZen” concept car and for its interior paint, which is also based on Bayer raw materials.
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